Why We're Focusing on Young Entrepreneurs (and Their Parents)
When we launched the first version of Minor Chores, we did what many early-stage startups do: we built, we shipped, and we learned.
But what we’ve learned isn’t just about feature requests or bug reports—it’s about kids, parents, and psychology.
🚸 What We Discovered in Schools
After pitching Minor Chores at schools from elementary to high school, one thing became clear:
Kids under 13 are our most engaged, enthusiastic users.
They’re excited to build businesses.
They’re not bogged down by ego, part-time jobs, or peer pressure.
They’re not “too cool” to knock on doors or scoop dog poop.
They’re simply ready to start.
And that’s exactly when they should.
🧠 Why Under 13 Is the Perfect Window
Harvard’s Center on the Developing Child has long shown that a child’s brain is most malleable before age 13.
This is when executive function skills—like focus, planning, and self-motivation—are rapidly developing.
The best way to reinforce those skills?
👉 Through real-world experiences.
And entrepreneurship is one of the best.
👨👩👧 Parents + Kids = The Real Magic
With Minor Chores, we’re not just giving kids a way to earn money. We’re giving parents a framework to help their kids build businesses—together.
That co-learning dynamic is where the magic happens:
Kids get accountability and encouragement.
Parents get a front-row seat to their child’s growth and confidence.
We’ve seen it firsthand:
A 10-year-old who starts a $5 poop-scooping service today could be making $40 in 30 minutes mowing lawns by 16.
That kind of hustle pays far more—financially and developmentally—than minimum-wage jobs packing groceries or washing dishes.
📈 The Business Case for Early Entrepreneurs
Focusing on kids under 13 also makes sense from a business perspective.
The earlier they start, the more years we have to support their growth.
It increases customer lifetime value for us.
More importantly, it increases their life value—their self-belief, skill set, and future options.
⚡ Closing the Gap
Here’s what’s wild:
Surveys show 60%+ of teens would prefer to start their own business over having a traditional job.
But only 13% of adult entrepreneurs actually started one before age 18 (ngpf.org, ja.org, prnewswire.com).
That’s a massive gap between desire and execution.
Minor Chores is here to close that gap.
Not later. Now.
Because when you plant the seed of entrepreneurship early, kids grow into teens who don’t just look for jobs—
👉 They create them.
